Real-world data centralized teams
Expanding the use of RWD requires expertise and leadership.
Critical capabilities of a RWD team
Centralized RWD teams support the end-to-end evidentiary plan that underpins the brand value narrative throughout its life cycle. Delivering on this plan is challenging intellectually and interpersonally so the traits of the person leading RWD are important.
Learn what role commercial business strategy experience and knowledge across a spectrum of business domains plays in selecting an RWD team lead. See how cross-functional collaboration drives centralized RWD team success when developing a product evidentiary narrative.
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