Chart market shifts with data and AI

Case study

To better understand market shifts impacting product performance and revenue, Optum experts charted prescription volume via integrated claims and EHR data, deterministically linked with pharmacy claims across all payers and payment types.

Optum artificial intelligence (AI) provides insight into the changing clinical profile of patients. See how this combination of data and AI empowers brand managers to make data-driven decisions around their product's future marketing and provider targeting strategies.