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Strengthen Your Value Story with HEOR

Tap into our expertise in health economics and outcomes research (HEOR).

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HEOR is a field of research that provides real-world data and insights to demonstrate the clinical and economic value of pharmaceutical products and medical devices. Unlike clinical trials, which demonstrate safety and efficacy, our research helps demonstrate therapeutic value and impact.

Recent news and publications from Optum HEOR experts

Recent publication: Economic impact of applying the AASLD-IDSA simplified treatment algorithm on the real-world management of hepatitis C

Recent presentation: Patterns of Colorectal Cancer (CRC) Screening Rates among the Average Risk U.S. Population

Meet with us at upcoming events. Schedule now >

Answer your toughest research questions

Consider the following questions as you address health outcomes in the life sciences space.


Disease burden

How are patients impacted?

Unmet need

What gaps in care can your product help address?

Treatment patterns

How are your medications used to treat patients?

Total cost of care

Are there medical cost offsets associated with a treatment option?


Do patients take their medication correctly?

Comparative effectiveness

How do the outcomes of patients using the competitor’s product compare?

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Providing actionable HEOR data to prove cost-effectiveness

See how we worked with a medical device company to prove their device was more cost-effective than the current standard of care.

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Leaders with deep domain expertise and industry knowledge

Our capabilities and experience span many therapeutic areas, including oncology, infectious disease and cardiovascular disease. Get to know our leaders.

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Explore therapeutic areas

Our therapeutic focus supports the development of disease-specific capabilities and infrastructure.

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Cardiovascular Disease

Developing research to advance the treatment of CVD, including dysrhythmia, hypertension and heart failure

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Central Nervous System and Behavioral Health

Offering insights in Alzheimer’s, dementia, depression, and more.

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Diabetes and Other Endocrine Diseases

Gaining insight on diabetes and other endocrine conditions

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Infectious Disease

Combining real-world data and extensive therapeutic expertise to showcase the value of ID therapies

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Oncology and Immunology

Offering expertise in solid tumors, hematologic malignancies and other inflammatory conditions

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Respiratory Disease

Supporting our clients in evidence generation for asthma, COPD and other respiratory disease products

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Rare Disease

Reimagining services for rare disease and developing advanced therapies

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Primary data collection

Focusing on real-world evidence generation through primary and secondary data

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Explore our HEOR capabilities

Design and conduct studies to generate real-world evidence of the value of medications and medical devices.

Let us help you connect the dots

From data to insight to action, we catalyze innovation and commercial impact. Work with us on your HEOR needs.

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Find our HEOR experts at upcoming events

February 27-28, 2023
Orlando, FL

Meet with us to discuss your HEOR needs.

Request a meeting

March 21-24, 2023
San Antonio, TX

Meet with us to discuss your HEOR needs.

Request a meeting

April 30 - May 4, 2023
Las Vegas, Nevada

Meet with us to discuss your HEOR needs.

Request a meeting

May 7-10, 2023
Boston, MA

Meet with us to discuss your HEOR needs.

Request a meeting

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