Quit For Life
Quit For Life® empowers employees to overcome nicotine dependence and live healthier lives.
Reimagining quit services for the future
Between the rise in vaping and tactics for attracting new users, tobacco cessation is in need of an upgrade.
View our on-demand webinar to learn how we can work together to focus on today’s needs and reimagine quit services for the future.
Leading behavior-change outcomes
Unrivaled peer-reviewed outcomes
First developed from a National Cancer Institute grant, Quit For Life uses best practices in study design supported by 30+ clinical trials, 200 peer-reviewed publications and federally funded studies of vulnerable populations.
Clinically proven engagement methodology
Quit For Life’s engagement methodology has been consistently validated by top institutions such as the Centers for Disease Control and Prevention (CDC), Harvard University and MD Anderson Cancer Center at The University of Texas.
Modern, mobile, digital delivery
Employees can easily access Quit For Life at any time on their phone or preferred device for a personalized, seamless, digital experience.
Fresh insights for employers
Despite recent declines in cigarette smoking, tobacco and nicotine use remains a costly problem. Explore the unique challenges cessation programs face.
Developing effective quit services
Tobacco cessation programs are in need of an upgrade. Discover three facets for success.
Advancing Quit Services
Tobacco cessation experts discuss priority populations, the importance of a whole-person view and other key topics for quit services.
Enabling the quit
Learn more about engagement designed around consumer needs.
Recognition
NCQA’s Wellness & Health Promotion Accreditation
NCQA’s Wellness & Health Promotion Accreditation requires organizations to demonstrate their compliance with well-defined standards and quality measures.
ATTUD Certificate of Accreditation
The Association for the Treatment of Tobacco Use and Dependence is an organization of providers dedicated to the promotion of and increased access to evidence-based tobacco treatment for the tobacco.
2021 Hermes Creative Awards
Optum is the winner of two awards for developing an eToolkit to drive enrollment in the Quit For Life tobacco-cessation program.
Related content
Quit For Life overview
Quit For Life’s milestone-driven experience provides participants a clear path to quitting and remaining nicotine-free.
Improve lives with the science of behavior change
Learn more about opportunities to reach and engage people
Follow a tobacco user’s tech-enabled journey
- Optum Quit For Life book of business as of December 2018.
- Quit For Life employer book of business survey results. Results measured among responders to a survey at six months post-program enrollment, with quit-rate success defined as 30+ days of abstinence from all forms of tobacco, cumulative from 2006 to Q2, 2018.
- Quit For Life employer book of business survey results. Results measured among responders to a survey at six months post-program enrollment, who reported they would recommend the program, cumulative from 2017 to Q2, 2018.